Negative SEO Tactics To Protect Your Business
“No website can stand without a strong backbone. And that backbone is technical SEO.”
How to protect your business by Negative SEO tactics
Negative SEO is the process of using Black hat SEO techniques. If you search on the internet, you’ll get to know there are various people having business as same as yours. The competitors are trying to damage the SEO of your website with different types of attacks which effects on the ranking of your site in search engine result pages (SERP’s). Because with negative SEO practices Google will mark your site as spam. So to protect your business from negative SEO before it might harm your website, you need to defend against negative SEO by using different SEO tactics. There are various methods through which one can attack your site. They are:
Spammy Links: Spammy links violates Google’s guidelines leads to penalties. Through this method, your competitor builds thousands of Spammy links to your website.
Scraping: It is the process through which one site copies your content and distributes it on the internet. Google declared this process as Scraping.
Hacking: Hacking your site is the best way to do Negative SEO. By hacking and pouring it with thousands of uncensored terms may affect your site.
Fake social ID’s: By creating fake social ID’s and posting inappropriate content, one may spoil your reputation on social media.
Bot attack: Bot attacks are automated programs which can be used to perform Distributed Denial-of-Service (DDoS) attack. Bad bot attacks forcefully get access to your website, delay your server or slow down your website to lower your Search engine ranking.
Remove backlinks: The best backlinks which help your website to rank well are removed from your website.
If you are facing any of the above difficulties with the help of this blog, you will understand various Negative SEO tactics (Blackhat SEO) that help to protect your business from Negative SEO.
How to Prevent Negative SEO?
Set Email alerts for Google Webmaster tool:
Google Webmaster tool is the necessary tool for business owners these days. When you set your email address with this tool you’ll get various mail alerts:
De-indexing of your page.
Server connectivity errors.
Penalty check from Google.
If you are not using Google Webmaster tool, use it for SEO best practices and enable your email notification. This is the best Negative SEO tactic you can use for your business.
Maintain track of your backlinks:
Even though backlinks are very good for SEO, they have the ability to damage your website if spammers are attacking your website with spam links. You can use different tools like Ahrefs, Open Site Explorer etc. to manually check if someone is doing this suspicious activity against your website. You can also connect with the Google Analytics tool to get email alerts.
Spammers copy the content of your website and post it anywhere. If Google found any content duplication you have to pay penalty for that which leads to the lower ranking of your website. You can use tools like Copyscape, Grammarly- Plagiarism checker, CopyLeaks to check plagiarism.
Prevent your website from Malware:
Prevention is better than cure, we know it very well. To prevent your website from malware. For WordPress user, install the Google Authentication plugin and set a strong password.
Monitor social media handles:
Spammers create fake social media accounts of your business. You must remove these profiles by reporting them as a spam before something wrong has happened. You can use a tool named Mention.net. If you have registered an account with Mention.net and someone uses your name on any social media or website, you will get informed and you can perform an immediate action against it.
Check loading time and speed of your website: If suddenly the loading time of your website has increased, find the reason behind it. Because higher loading time may put your server down. You can monitor your website speed and loading time by using the tool pingdom.com.
In today’s competitive era, your online impressions are very important for your business and SEO is very important to handle your online presence. Negative SEO may lead to damage to your business. So keep updated your business to prevent your website from Negative SEO with the help of various Negative SEO tactics mentioned above.
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Thank you for reading.
Written by Karishma.